How do you turn sustainability from a strategic ambition into everyday thinking, decision-making, and business practice?
This was the key question for TBC Bank, one of Georgia’s largest and most influential financial institutions, as the country took decisive steps toward sustainable finance and ESG integration.
With the introduction of the Sustainable Finance Taxonomy by the National Bank of Georgia, organizations faced an urgent need to build internal capabilities, raise awareness, and translate ESG principles into concrete actions. To support this shift, TBC Bank partnered with DEVELOR, with financial support from the EU, to co-create the Green Mindset and Green Business programs as part of its ESG Academy.
The initiative was designed to strengthen environmental awareness, overcome resistance to sustainability topics, and equip employees and clients with practical tools to act responsibly — both in their daily work and in their broader business decisions.
The joint journey included:
- Raising awareness of climate change, sustainable development, and ESG principles through engaging, experience-based learning.
- Building a shared understanding of green finance, sectoral risks, and sustainability-driven business opportunities.
- Using interactive simulations, games, and scenario-based exercises to make sustainability tangible and relevant.
- Empowering participants to generate concrete ideas for green initiatives, products, and internal practices.
- Laying the groundwork for long-term sustainability reporting and organizational change.
The results:
- A significant increase in sustainability awareness and understanding across employees and clients.
- Reduced resistance to green initiatives by addressing the topic in a practical, relatable, and engaging way.
- Strong commitment from participants to act as sustainability advocates within their teams and organizations.
- A rich pipeline of actionable ideas for green products, internal initiatives, and external partnerships.
- A solid foundation for future sustainability reporting and ESG-driven development.
“This program reshaped my understanding of sustainability. I now see how small, everyday actions can contribute to global environmental goals.”
– Program participant
Why download this case study?
- To see how sustainability and ESG can be embedded through mindset and capability development.
- To learn how interactive, game-based learning increases engagement with complex topics like climate change and green finance.
- To explore how organizations can overcome resistance to sustainability initiatives.
- To gain inspiration for building internal ESG capabilities and green business thinking.
- To understand how learning programs can support long-term sustainability strategies.
Who is this case study for?
- HR and L&D professionals supporting ESG and sustainability agendas.
- Sustainability, ESG, and transformation leaders in financial institutions and beyond.
- Executives responsible for green strategy implementation and capability building.
- Organizations preparing for sustainable finance regulations and reporting.
- Leaders looking to activate sustainability through people, not just policies.
Download the full case study to discover how TBC Bank and DEVELOR co-created a scalable learning journey that turned sustainability awareness into action and green ambition into business opportunity.